Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advantage

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000106" target="_blank" >RIV/02819180:_____/19:#0000106 - isvavai.cz</a>
Alternative codes found
RIV/00216224:14560/19:00107710 RIV/00216208:11230/19:10400940 RIV/00216305:26510/19:PU134401
Result on the web
<a href="https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=321&cp=" target="_blank" >https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=321&cp=</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/joc.2019.01.10" target="_blank" >10.7441/joc.2019.01.10</a>

Result language
angličtina
Original language name
Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advantage
Original language description
There is no doubt that to succeed in brand managers job role, brand managers must possess abilities, personality traits and concomitant soft skills that arise from these traits. The purpose of this article is to analyse, compare and discuss requirements for brand managers in Ukraine and the Czech Republic. The research project was conducted to confirm that innovative and analytical skills are among the most frequent demands that candidates for the post of brand manager are confronted with at the beginning of the recruitment process. Using a summative content analysis, the word/phrase frequency of personality traits and skill requirements in job advertisements was studied. A requirement occurrence comparison between Ukraine and the Czech Republic showed some differences. Creativity requirements were predicted to appear more often in the Ukrainian set of job advertisements due to the emphasis placed in this country on an innovative approach in an internationally competitive environment. The differences in employer expectations v the Czech Republic and Ukraine inspire the discussion of the role the brand manager.
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management

Project
<a href="/en/project/GA19-06020S" target="_blank" >GA19-06020S: Alternative service delivery arrangements</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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