Comparison of Requirements for Brand Managers in the Czech Republic and Ukraine in Knowledge Management Framework

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000101" target="_blank" >RIV/02819180:_____/18:#0000101 - isvavai.cz</a>
Result on the web
<a href="http://skisoft.pl/lukabi/conference2018/icom2018_files/BOOK_OF_PROCEEDINGS_ICoM_2018.pdf" target="_blank" >http://skisoft.pl/lukabi/conference2018/icom2018_files/BOOK_OF_PROCEEDINGS_ICoM_2018.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Comparison of Requirements for Brand Managers in the Czech Republic and Ukraine in Knowledge Management Framework
Original language description
The purpose of the paper is to present partial results of an independent research, which long-term objective was to gather and analyse the information about the requirements that are imposed on candidates for the position titled Brand Manager. An interdisciplinary approach was applied while looking into this subject, since both research into theoretical bases and analysis of the current state of the topic and the tendencies of its development required work in several fields of study. The content analysis method by Berelson was used, which made it possible to use the available recruitment advertisements on career portals to gather information regarding the requirements for brand managers in the Czech Republic and Ukraine. Concerning the sets of requirements for qualification and experience the frequency varies slightly, personality traits and soft skills also differ, as illustrate Top 10 requirements in both countries. The findings confirmed that employers are looking for workers possessing knowledge, personal dispositions and skills of knowledge workers in Ukraine.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
The 8th International Conference on Management, „Leadership, Innovativeness and Entrepreneurship in a Sustainable Economy”
ISBN
9788365951281
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
660-664
Publisher name
Czestochowa University of Technology
Place of publication
Czestochowa
Event location
Czestochowa
Event date
Jun 7, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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