Requirements for applicants for the position "Product manager" in the USA

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000100" target="_blank" >RIV/02819180:_____/18:#0000100 - isvavai.cz</a>
Result on the web
<a href="http://www.vsfs.cz/periodika/acta-2018-2.pdf" target="_blank" >http://www.vsfs.cz/periodika/acta-2018-2.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Requirements for applicants for the position "Product manager" in the USA
Original language description
The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used that enabled to use advertisements on the Monster.com career portal to gather information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for a product manager position has confirmed that US business practice favours workers with specific knowledge who meet the requirements for a knowledge worker. The unexpected result was the findings that the groups of technical competence as well as required practice and work experience of product managers and brand managers in the USA had statistically significant differences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating a competitive advantage in the fourth era of industry conclude discussion on the results.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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