Requirements for applicants for the position of “product manager” in the USA

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000424" target="_blank" >RIV/04274644:_____/18:#0000424 - isvavai.cz</a>

Alternative codes found

RIV/61384399:31130/18:00052819

Result on the web

<a href="https://www.vsfs.cz/periodika/acta-2018-2-02.pdf" target="_blank" >https://www.vsfs.cz/periodika/acta-2018-2-02.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Requirements for applicants for the position of “product manager” in the USA

Original language description

The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used, enabling the research to use advertisements on the Monster.com career portal to collect information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for product manager positions has confi rmed that US business practice favours workers with specifi c knowledge who meet the requirements for a knowledge worker. The unexpected result was the fi nding that the groups of technical competence as well as the required practice and work experience for product managers and brand managers in the US had statistically signifi cant diff erences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating competitive advantage in the fourth era of industry conclude the discussion of the results.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta VŠFS

ISSN

1802-792X

e-ISSN

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Volume of the periodical

12

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

15

Pages from-to

125-139

UT code for WoS article

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EID of the result in the Scopus database

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