THE INTERGROUP HETEROGENEITY OF BRAND VALUE ATTRIBUTES – CASE STUDY OF CAR BRANDS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000128" target="_blank" >RIV/02819180:_____/24:#0000128 - isvavai.cz</a>
Result on the web
<a href="https://pjms.zim.pcz.pl/article/546193/en" target="_blank" >https://pjms.zim.pcz.pl/article/546193/en</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17512/pjms.2024.29.2.11" target="_blank" >10.17512/pjms.2024.29.2.11</a>
Alternative languages
Result language
angličtina
Original language name
THE INTERGROUP HETEROGENEITY OF BRAND VALUE ATTRIBUTES – CASE STUDY OF CAR BRANDS
Original language description
The brand value represents a relevant part of the value of the entire company. With a successful brand value, the company can achieve higher profits and brand awareness and improve the overall reputation of the company. Increasing brand value can create a strong relationship between the brand and customers, strengthening competitive advantage over other brands. The above also applies to car brands. The recent period has been difficult for carmakers, largely affected by the coronavirus crisis, which has caused dramatic relative declines in global sales. Although estimates of sales developments in the automotive industry are slightly optimistic, to gain an overview between competing brands and thus advantage, it will be helpful to know the brand attributes and their impact on the perceived value of car brands. The main aim of the paper has been to identify relevant attributes of the value of selected brands in the category of car brands as a prospective source of competitiveness. To find out the brand preferenc
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
POLISH JOURNAL OF MANAGEMENT STUDIES
ISSN
2081-7452
e-ISSN
—
Volume of the periodical
29
Issue of the periodical within the volume
2
Country of publishing house
PL - POLAND
Number of pages
17
Pages from-to
221-237
UT code for WoS article
001293879700011
EID of the result in the Scopus database
2-s2.0-85201613499