Behavioural-Qualitative Value Drivers in a Variable Interdependent Model for Valuing Brands

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F16%3AN0000031" target="_blank" >RIV/29142890:_____/16:N0000031 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/s11294-015-9554-8" target="_blank" >http://dx.doi.org/10.1007/s11294-015-9554-8</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s11294-015-9554-8" target="_blank" >10.1007/s11294-015-9554-8</a>

Result language
angličtina
Original language name
Behavioural-Qualitative Value Drivers in a Variable Interdependent Model for Valuing Brands
Original language description
This paper analyzes the relationship between behavioral-qualitative and financial brand value drivers. The first group of factors is identified through marketing research of sales dynamics and customer satisfaction. Defining a brand from the economic and marketing perspective and analyzing how the brand, and hence all intangible assets, contribute to the formation of the company’s financial value, allowed us to identify key behavioral-qualitative factors that determine the amount of cash flow attributable to the brand. In principle, this is the strength and relevance of brand in purchasing decisions.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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