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Behavioural-Qualitative Value Drivers in Variable Interdependent Model for Valuing Brands

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F15%3A%230000177" target="_blank" >RIV/29142890:_____/15:#0000177 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Behavioural-Qualitative Value Drivers in Variable Interdependent Model for Valuing Brands

  • Original language description

    This paper analyzes the relationship between behavioral-qualitative and financial brand value drivers. The first group of factors is identified through marketing research of sales dynamics and customer satisfaction. Defining a brand from the economic andmarketing perspective and analyzing how the brand (and hence all intangible assets) contribute to the formation of the company?s financial value, allowed us to identify key behavioral-qualitative factors that determine the amount of cash flow attributable to the brand. In principle, this is the strength and relevance of brand in purchasing decisions.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International Advances in Economic Research

  • ISSN

    1083-0898

  • e-ISSN

  • Volume of the periodical

    22

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    US - UNITED STATES

  • Number of pages

    2

  • Pages from-to

    105-106

  • UT code for WoS article

  • EID of the result in the Scopus database