Behavioural-Qualitative Value Drivers in Variable Interdependent Model for Valuing Brands

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F15%3A%230000177" target="_blank" >RIV/29142890:_____/15:#0000177 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Behavioural-Qualitative Value Drivers in Variable Interdependent Model for Valuing Brands

Original language description

This paper analyzes the relationship between behavioral-qualitative and financial brand value drivers. The first group of factors is identified through marketing research of sales dynamics and customer satisfaction. Defining a brand from the economic andmarketing perspective and analyzing how the brand (and hence all intangible assets) contribute to the formation of the company?s financial value, allowed us to identify key behavioral-qualitative factors that determine the amount of cash flow attributable to the brand. In principle, this is the strength and relevance of brand in purchasing decisions.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

International Advances in Economic Research

ISSN

1083-0898

e-ISSN

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Volume of the periodical

22

Issue of the periodical within the volume

1

Country of publishing house

US - UNITED STATES

Number of pages

2

Pages from-to

105-106

UT code for WoS article

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EID of the result in the Scopus database

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