Brand Value Drivers in the VIM Model: the Behaviorally-Qualitative Perspective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F15%3A%230000178" target="_blank" >RIV/29142890:_____/15:#0000178 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31110/15:00049172
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Brand Value Drivers in the VIM Model: the Behaviorally-Qualitative Perspective
Original language description
The contribution deals with extended views on valuation of brands of privately held companies by using the VIM modeling approach. We intend to identify the behaviorally-qualitative factors and the financial value drivers of brand value creation. Arisingfrom the theoretical level we develop an approach to track interdependencies among brand value driving factors and elaborate those impacts on financial brand value creation. At the of the contribution we present a case study and show how sensitive and why the brand value is regarding various factors of influence.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
2015 Winter Global Business Conference Conference Proceedings
ISBN
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ISSN
1848-2252
e-ISSN
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Number of pages
11
Pages from-to
77-87
Publisher name
Innovation Institute
Place of publication
France, Tignes
Event location
France, Tignes
Event date
Jan 1, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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