The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F20%3AN0000001" target="_blank" >RIV/04130081:_____/20:N0000001 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.46544/AMS.v25i3.1" target="_blank" >https://doi.org/10.46544/AMS.v25i3.1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46544/AMS.v25i3.01" target="_blank" >10.46544/AMS.v25i3.01</a>

Result language

angličtina

Original language name

The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries

Original language description

SMEs are essential players for iron and mining industries that create high value-added products for economies. However, since these businesses lack financial assets compared with larger enterprises, they are more likely to be in bankruptcy. Since technology-enabled marketing channels might increase sales, revenues, and performance of these businesses, they might provide SMEs with opportunities to cope with bankruptcy problems. In this regard, this paper aims to investigate and explore whether the usage of technology-enabled marketing tools by SMEs reduce their probabilities to face bankruptcies or not. Moreover, as age and size are determinant factors for firms' survival, this paper also considers these variables in the analyses. The researchers employed a questionnaire to collect data from 1156 Czech, Slovak, and Hungarian SMEs operating in various industries such as iron and mining to hit these targets. To make the analyses, the researchers perform Binary Logistic Regression analyses in SPSS statistical program. These analyses prove the nonexistence of the association between the usage of technology-enabled marketing tools and firm bankruptcies. This statement is valid for companies of any age and size. On the other hand, the research finds some significant results regarding the firm's specific characteristics and bankruptcies. These results differ in a country-based context. These results might be related to the volume of financing for SMEs, the industry that SMEs operate, and the age and managerial experiences of owners/managers. The implementations of policymakers, such as having better bankruptcy laws and policymakers' collaborations with other players such as universities, might decrease the volume of bankruptcies and stimulate the use of technology-enabled marketing channels by SMEs.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Montanistica Slovaca

ISSN

1335-1788

e-ISSN

—

Volume of the periodical

25

Issue of the periodical within the volume

3

Country of publishing house

SK - SLOVAKIA

Number of pages

11

Pages from-to

263-273

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85101180187