E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000007" target="_blank" >RIV/04130081:_____/24:N0000007 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/article/10.1007/s11846-023-00645-w" target="_blank" >https://link.springer.com/article/10.1007/s11846-023-00645-w</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s11846-023-00645-w" target="_blank" >10.1007/s11846-023-00645-w</a>

Result language

angličtina

Original language name

E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

Original language description

Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. Firstly, it provides relevant bibliometric insights into the ongoing research on the topic. Secondly, applying the bibliographic coupling methodology individuates 92 interconnected contributions published by 31 December 2021. Three different, albeit interconnected, thematic clusters are discovered and reviewed, revealing their focus on (a) strategic marketing issues around manufacturervsretailer conflict, (b) pricing policies and trade-offs among pricevsservices, and (c) operational interactions and strategies between supply chain members. Finally, after a systematic literature review the authors develop thirteen original research propositions concerning new research pathways and theoretical advancements to be designed and implemented.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

REVIEW OF MANAGERIAL SCIENCE

ISSN

1863-6683

e-ISSN

1863-6691

Volume of the periodical

18

Issue of the periodical within the volume

2

Country of publishing house

DE - GERMANY

Number of pages

35

Pages from-to

413-447

UT code for WoS article

000954277100002

EID of the result in the Scopus database

2-s2.0-85150530534