Factors Determining the Choice of Pro-Ecological Products among Generation Z
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000037" target="_blank" >RIV/04130081:_____/24:N0000037 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2071-1050/16/4/1560" target="_blank" >https://www.mdpi.com/2071-1050/16/4/1560</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/su16041560" target="_blank" >10.3390/su16041560</a>
Alternative languages
Result language
angličtina
Original language name
Factors Determining the Choice of Pro-Ecological Products among Generation Z
Original language description
(1) Background: This article aims to present the factors influencing purchasing decisions by Generation Z respondents (from Poland, Slovakia, the Czech Republic, and Hungary) relating to pro-ecological products from the electrical machinery industry. Additionally, a model was created allowing us to determine whether the pro-environmental approach is associated with other purchase determinants identified in the factor analysis. (2) Methods: Verification of the objective was carried out using, i.a., a survey method, Delphi and factor analysis, econometric modeling, and the Kruskal–Wallis test. (3) Results: The most significant factors declared by respondents from Generation Z of the V4 countries influencing pro-quality and pro-environmental purchasing decisions from this industry were product price (3.959), previous personal experience with the product (3.959), expected product life (durability) (3.809), and individual customer needs (3.615). The least important determinants were the period for which the product was on the market (2.843) then, surprisingly, product packaging (2.902), and ecolabel (2.921). (4) Conclusions: Interpreting the resulting model, it can be concluded that as the assessment of knowledge and experience as well as the assessment of the brand and image increased, the assessment of the importance of pro-ecological factors also increased. Branding and image are more linked to environmental activities.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
SUSTAINABILITY
ISSN
2071-1050
e-ISSN
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Volume of the periodical
16
Issue of the periodical within the volume
4
Country of publishing house
CH - SWITZERLAND
Number of pages
19
Pages from-to
1-19
UT code for WoS article
001172693400001
EID of the result in the Scopus database
2-s2.0-85185890578