Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F25%3AN0000014" target="_blank" >RIV/04130081:_____/25:N0000014 - isvavai.cz</a>
Result on the web
<a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.22221" target="_blank" >https://onlinelibrary.wiley.com/doi/10.1002/mar.22221</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1002/mar.22221" target="_blank" >10.1002/mar.22221</a>
Alternative languages
Result language
angličtina
Original language name
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers
Original language description
Circular products are among the most promising options for sustainable consumption. However, it is not always foolproof that diverse stakeholders would be inclined to choose them. While researchers have lately increased their focus on determining which factors affect circular product purchases, which drivers differ between corporate buyers and final consumers remains unclear. Drawing on the subjective norms construct, rooted in the theory of planned behavior, this study identifies elements that influence final consumer and corporate buyers' circular product buying behavior. First, we advance the mediating role of subjective norms and product information seeking in conditioning their circular products' purchasing behavior. Corporate buyers proved to be more exposed to subjective norms, preferring to seek more information on circular products and proving more trust towards brands' communication about circular products. Secondly, we tested the moderating role of introducing an ecolabel that showcases a circularity score. We conducted four studies, three in the paper and one in the appendix, relying on CB-SEM from surveys and experimental designs. As a result, this study delivers insightful implications for academics, practitioners and policymakers by shedding light on the different demeanors of corporate buyers compared to final consumers regarding circular product purchases.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
PSYCHOLOGY & MARKETING
ISSN
0742-6046
e-ISSN
1520-6793
Volume of the periodical
42
Issue of the periodical within the volume
8
Country of publishing house
US - UNITED STATES
Number of pages
33
Pages from-to
2056-2088
UT code for WoS article
001479883200001
EID of the result in the Scopus database
2-s2.0-105004173163