Neuromarketing Approach to Efficient Food Styling
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F17%3A%230000247" target="_blank" >RIV/04274644:_____/17:#0000247 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/07-01" target="_blank" >http://www.magnanimitas.cz/07-01</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Neuromarketing Approach to Efficient Food Styling
Original language description
This study explores the use of neuromarketing eye-tracking methods in verifying the efficiency of food styling, which focuses on creating food photographs to appeal to consumers and to use them for marketing purposes. The aim of this study is to verify the effect of styling on the respondent using the Eye Tracking method.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50100 - Psychology and cognitive sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AD ALTA: Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
191
Pages from-to
180-183
UT code for WoS article
000408861000032
EID of the result in the Scopus database
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