Tourism in the Czech Republic – City Brno example

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25739018%3A_____%2F18%3AN0000003" target="_blank" >RIV/25739018:_____/18:N0000003 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Tourism in the Czech Republic – City Brno example
Original language description
The paper is devoted an example of tourism in the Czech Republic. Second largest city Brno uses very successful marketing activities. The idea of local development issues from experiences and results obtained in previous international project Communicating Town in the second half of the 90´s. The whole Brno region is famous because of wine, but also is typical and well known for its beer and beer culture. The main representative is the brewery Starobrno, Although it belongs to one of the largest brewing groups – Heineken – the brewery is still trying to preserve the traditional elements of the production processes, uses Czech hops and barley from local south Moravian producers for brewing its beer. Starobrno and its products cannot be considered as the main attractions of the region, but it play its role in co-creating the attractiveness and identity of the region.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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