Socially Responsible Consumer Behavior and Customer Segmentation in the Retail Banking Sector

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25940082%3A_____%2F19%3AN0000044" target="_blank" >RIV/25940082:_____/19:N0000044 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Socially Responsible Consumer Behavior and Customer Segmentation in the Retail Banking Sector
Original language description
Corporate Social Responsibility (CSR) is a marketing approach focused on achieving commercial success in ways that create social value for society and its members, and adopting CSR as a company philosophy seems to be more challenging than could be expected. The article describes the current definition of Corporate Social Responsibility (CSR) and explores Socially Responsible Consumer Behavior (SRCB). There is increasing pressure to be profitable and behave in socially responsible ways. Digitalization has significantly changed many retail banking processes, from opening accounts, paying for goods and services to signing up for mortgages. One of the biggest progress is in payment methods, which can now be processed online using digital tools. This paper aims to introduce the new payment methods and analyze new forms of client segmentation based on the credit evaluation model in the context of local conditions. Banks and other financial institutions must find ways to manage and implement their digital transformation and how to offer added value to their customers.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
7th International Scientific Conference on IFRS - Global Rules and Local Use - Beyond the Numbers
ISBN
978-80-907602-0-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
382-391
Publisher name
Anglo-American University
Place of publication
Praha
Event location
Praha
Event date
Oct 10, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000649685400030

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