Marketing Communication and Way of Life

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F13%3A%230000706" target="_blank" >RIV/26138077:_____/13:#0000706 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Communication and Way of Life
Original language description
The problem, which author wants to address, is the relationship between the marketing communication and the way of life. In the conditions of modern society the marketing communications is an integral, if not one of the most important components of the media environment . Marketing communication is an area of human activity characterized by an extraordinary creative energy, flexibility, ingenuity and vitality of all who work there. Due to its scope and power of influence, the field of marketing communications is an integral part of socio-cultural reproduction of society. Exploring the effects of advertising on consumer behavior in terms of motivation to purchase is quite common and is one of the standard tools of the marketing communication feedback. Monitoring of advertising is indeed materially and socially differentiated, but the attention is paid to it only if it communicates something that is useful for the recipient, something that corresponds to his/her current interest. Difficu
Czech name
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Czech description
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Project
<a href="/en/project/GA13-23870S" target="_blank" >GA13-23870S: Changes in the Way of Life in the Hlučín Region Territorial Community</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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