Populism as a Communication Strategy: A Case Study of Freedom and Direct Democracy Party and Tomio Okamura

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F22%3A10152462" target="_blank" >RIV/26482789:_____/22:10152462 - isvavai.cz</a>

Result on the web

<a href="https://communicationtoday.sk/wp-content/uploads/07_CHARVAT-et-al_CT-2-2022.pdf" target="_blank" >https://communicationtoday.sk/wp-content/uploads/07_CHARVAT-et-al_CT-2-2022.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Populism as a Communication Strategy: A Case Study of Freedom and Direct Democracy Party and Tomio Okamura

Original language description

Democratic systems face several challenges, many of which are based on current societal sentiments. Western societies may enjoy life in prosperity but many of their citizens are dissatisfied as they live in fear of the future. While the established political parties are unable to respond effectively, populist parties work effectively with fear. Thus, populism has been on the rise. Although populism appears in the communication of parties at both ends of the left-right axis, in most cases it is associated with the extreme right. A key element in the success of populist parties is their communication strategy while social media have become an ideal platform for populist political communication. The single-country case study focuses on Czech politics, in which this area was occupied by the Freedom and Direct Democracy Party, led by Tomio Okamura. The study analyses the political communication of the party and of Okamura, especially its content and form.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Communication Today

ISSN

1338-130X

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

16

Pages from-to

106-121

UT code for WoS article

000933515600007

EID of the result in the Scopus database

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