APPLICATION OF ANCHORING EFFECT IN EMPLOYEE MANAGEMENT IN ENTERPRISES WITH 100+ EMPLOYEES

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F20%3AN0000007" target="_blank" >RIV/26867184:_____/20:N0000007 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
APPLICATION OF ANCHORING EFFECT IN EMPLOYEE MANAGEMENT IN ENTERPRISES WITH 100+ EMPLOYEES
Original language description
The paper focuses on behavioral management. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Ostrava companies. Authors set three hypotheses in the beginning and the results confirm or reject them. The authors predicted that anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Ostrava are discussed.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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