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50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F21%3AN0000027" target="_blank" >RIV/26867184:_____/21:N0000027 - isvavai.cz</a>

  • Result on the web

    <a href="http://emijournal.cz" target="_blank" >http://emijournal.cz</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES

  • Original language description

    The paper deals with behavioral economics. More precisely, the paper focuses on the degree of the anchoring effect, ie the degree of the use of the instruments for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how is the rate of the application of the anchoring effect by managers of enterprises with 100+ employees. The second goal of the paper is a comparison of the anchoring effect application in employee management in Prague and in Ostrava. Authors set three hypotheses in the beginning and the results confirm or reject them. The two basic assumptions led the authors of this paper to this research. The authors predicted that the anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. Confirmation or rejection of the above assumptions is discussed.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    EMI journal

  • ISSN

    1804-1299

  • e-ISSN

  • Volume of the periodical

    13

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    10

  • Pages from-to

    50-59

  • UT code for WoS article

  • EID of the result in the Scopus database