Analytical view of the perception of selected innovative approaches in marketing communications
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F15%3A%230000226" target="_blank" >RIV/29142890:_____/15:#0000226 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.12776/QIP.V19I1.441" target="_blank" >http://dx.doi.org/10.12776/QIP.V19I1.441</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.12776/QIP.V19I1.441" target="_blank" >10.12776/QIP.V19I1.441</a>
Alternative languages
Result language
angličtina
Original language name
Analytical view of the perception of selected innovative approaches in marketing communications
Original language description
The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspective of their potential customers on the demand side. As regards the companies, it is in particular about their perception of relative benefits the use of electronic marketing instruments has given the degree of effort and resources spent on the establishment and maintenance of e-marketing infrastructure. As regards the customers, it is, in turn, about their perception of the particular aspects of use of virtual social networks by the companies for branding purposes or directly for promotion.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
SFX Get it!(opens in a new window)|EZB Get it!(opens in a new window)|Library catalogue(opens in a new window)|Full Text(opens in a new window)| Export | Download | Add to List | More... Quality Innovation Prosperity
ISSN
1335-1745
e-ISSN
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Volume of the periodical
19
Issue of the periodical within the volume
1
Country of publishing house
SK - SLOVAKIA
Number of pages
11
Pages from-to
74-84
UT code for WoS article
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EID of the result in the Scopus database
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