Green Marketing Practice of Car Producers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F16%3AN0000054" target="_blank" >RIV/29142890:_____/16:N0000054 - isvavai.cz</a>
Result on the web
<a href="http://ocs.ef.jcu.cz/index.php/inproforum/INP2016/paper/viewFile/831/581" target="_blank" >http://ocs.ef.jcu.cz/index.php/inproforum/INP2016/paper/viewFile/831/581</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Green Marketing Practice of Car Producers
Original language description
The most important part of car producer´s activities is to develop and maintain sustainable business. Therfore their Corporate Social Responsibility is strongly connected with Green Solutions in car production. „Go green“ is popular marketing slogan, but necessity for car producers on the fleet market. Case study of the special approach to taxation in The Netherlands, called Bijetelling, represents market force pushing car producer to design greener cars.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 10th International Scientific Conference INPROFORUM
ISBN
978-80-7394-607-4
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
241-245
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice, Czech Republic
Event location
České Budějovice, Czech Republic
Event date
Nov 3, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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