Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00033603" target="_blank" >RIV/29142890:_____/18:00033603 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31160/18:00052606
Result on the web
<a href="https://doi.org/10.1080/15332969.2018.1471954" target="_blank" >https://doi.org/10.1080/15332969.2018.1471954</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/15332969.2018.1471954" target="_blank" >10.1080/15332969.2018.1471954</a>

Result language
angličtina
Original language name
Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect
Original language description
The article aims to determine the extent of gender-related differences in user satisfaction with websites with a focus on the asymmetric and nonlinear effects of customer satisfaction. An experiment was conducted with 15 men and 15 women who undertook a typical task (scenario) on 44 websites. Overall, 1,320 evaluations of website quality attributes were obtained and analyzed. The results reveal that men and women differ in their website quality assessment. Marketing professionals should consider their target audience's gender when designing a quality website, or even devise ways of approaching both gender groups through distinct means.
Czech name
—
Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management

Project
<a href="/en/project/GAP403%2F12%2F2175" target="_blank" >GAP403/12/2175: Methods Supporting Managerial Desision-Making Based on the Analysis of Text Information Sources</a><br>
Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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