Marketing through five senses: On the use of sensory marketing in marketing communications

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00034268" target="_blank" >RIV/29142890:_____/18:00034268 - isvavai.cz</a>

Result on the web

<a href="https://www.mins.sk/wp-content/uploads/2018/10/MSI_v13_iss3.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2018/10/MSI_v13_iss3.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing through five senses: On the use of sensory marketing in marketing communications

Original language description

Sensory marketing is based on one or more human senses. Sensory marketing deliberately links several sensory sensations. Sensory marketing makes a use of scents, sounds, tastes, or tactile stimuli.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

3

Country of publishing house

SK - SLOVAKIA

Number of pages

2

Pages from-to

59-60

UT code for WoS article

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EID of the result in the Scopus database

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