The role of sensory marketing in product innovation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F17%3A00050485" target="_blank" >RIV/61384399:31130/17:00050485 - isvavai.cz</a>
Result on the web
<a href="http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf" target="_blank" >http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The role of sensory marketing in product innovation
Original language description
Main topics of the document: sensory marketing; product portfolio; product innovation; scent; olfaction; Multi-modality of senses
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovation Management, Entrepreneurship and Sustainability (IMES 2017)
ISBN
978-80-245-2216-6
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
963-972
Publisher name
Nakladatelství Oeconomica
Place of publication
Praha
Event location
Praha
Event date
May 25, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427316100084