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The role of sensory marketing in product innovation

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F17%3A00050485" target="_blank" >RIV/61384399:31130/17:00050485 - isvavai.cz</a>

  • Result on the web

    <a href="http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf" target="_blank" >http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The role of sensory marketing in product innovation

  • Original language description

    Main topics of the document: sensory marketing; product portfolio; product innovation; scent; olfaction; Multi-modality of senses

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50602 - Public administration

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Innovation Management, Entrepreneurship and Sustainability (IMES 2017)

  • ISBN

    978-80-245-2216-6

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    963-972

  • Publisher name

    Nakladatelství Oeconomica

  • Place of publication

    Praha

  • Event location

    Praha

  • Event date

    May 25, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000427316100084