Marketing: Getting out of sight

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036111" target="_blank" >RIV/29142890:_____/19:00036111 - isvavai.cz</a>

Result on the web

<a href="https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing: Getting out of sight

Original language description

Earlier marketing briefs discussed the value of sensory marketing for relevant and sticky communication with customers. Today, our concern will be unconventional marketing vocabulary related to one particular sense: eyesight. Ability to see and foresee, envision, imagine or even dream about future is the key to anticipate important trends and remain attached to customers. Having a vision (another term for eye-sight) seems to be the common denominator for all marketing actions. One would say that a marketing without vision shall not be successful.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

XIV

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

2

Pages from-to

52-53

UT code for WoS article

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EID of the result in the Scopus database

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