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THE GREEN CONSUMER IN THE CZECH REPUBLIC

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036606" target="_blank" >RIV/29142890:_____/19:00036606 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    THE GREEN CONSUMER IN THE CZECH REPUBLIC

  • Original language description

    Today, the green “trend” is rapidly spreading across Europe. Consumers’ segments, each with its own response time to this new development have been identified. The observable differences in their worldview and/or purchasing behaviour are influenced by gender, age, education level and/or by the size of respondents’ hometowns. This paper summarises the research results of Czech consumers’ green behaviour in the context of their demography and motivation to be green.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Creative strategy/strategy of creativity

  • ISBN

    978-80-88260-38-7

  • ISSN

  • e-ISSN

  • Number of pages

    13

  • Pages from-to

    72-84

  • Publisher name

    Professional Publishing

  • Place of publication

    Praha

  • Event location

    Praha

  • Event date

    Jan 1, 2019

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article