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Purported Green Attitude vs. Actual Pro-Environmental Behaviour of Czech Consumers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00039748" target="_blank" >RIV/29142890:_____/20:00039748 - isvavai.cz</a>

  • Result on the web

    <a href="https://msijournal.com/green-attitude-behaviour-consumers/" target="_blank" >https://msijournal.com/green-attitude-behaviour-consumers/</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.46286/msi.2020.15.4.3" target="_blank" >10.46286/msi.2020.15.4.3</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Purported Green Attitude vs. Actual Pro-Environmental Behaviour of Czech Consumers

  • Original language description

    Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These findings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Marketing Science & Inspirations

  • ISSN

    1338-7944

  • e-ISSN

  • Volume of the periodical

    15

  • Issue of the periodical within the volume

    4

  • Country of publishing house

    SK - SLOVAKIA

  • Number of pages

    11

  • Pages from-to

    27-37

  • UT code for WoS article

  • EID of the result in the Scopus database