Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43875228" target="_blank" >RIV/70883521:28120/16:43875228 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets
Original language description
Conceptualization and research on transitions to a sustainable production and consumption have emerged as a new global challenge. Yet, very limited studies have conceptualized on consumers' awareness about green products. Filing this gap, the objective of this paper is to identify determinants of consumer's awareness on sustainable consumption behaviour. Two hypotheses related to social value and environmental concern of consumers over awareness of green products of customers were derived. Using a structured questionnaire, a survey was conducted interviewing 213 consumers who purchase green products from supermarkets in West Bengal in India. Data were analyzed using statistical Z-tests. Accordingly, the analysis proved that social values of consumers are positively co-related with consumer's awareness of green products while environmental concern indicated no relation. That paved the path to determine consumer's awareness of green products in India.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Mediterranean Journal of Social Sciences
ISSN
2039-9340
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
6
Country of publishing house
IT - ITALY
Number of pages
6
Pages from-to
349-354
UT code for WoS article
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EID of the result in the Scopus database
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