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Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43875228" target="_blank" >RIV/70883521:28120/16:43875228 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets

  • Original language description

    Conceptualization and research on transitions to a sustainable production and consumption have emerged as a new global challenge. Yet, very limited studies have conceptualized on consumers' awareness about green products. Filing this gap, the objective of this paper is to identify determinants of consumer's awareness on sustainable consumption behaviour. Two hypotheses related to social value and environmental concern of consumers over awareness of green products of customers were derived. Using a structured questionnaire, a survey was conducted interviewing 213 consumers who purchase green products from supermarkets in West Bengal in India. Data were analyzed using statistical Z-tests. Accordingly, the analysis proved that social values of consumers are positively co-related with consumer's awareness of green products while environmental concern indicated no relation. That paved the path to determine consumer's awareness of green products in India.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Mediterranean Journal of Social Sciences

  • ISSN

    2039-9340

  • e-ISSN

  • Volume of the periodical

    7

  • Issue of the periodical within the volume

    6

  • Country of publishing house

    IT - ITALY

  • Number of pages

    6

  • Pages from-to

    349-354

  • UT code for WoS article

  • EID of the result in the Scopus database