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Czech Green Consumer

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00039185" target="_blank" >RIV/29142890:_____/19:00039185 - isvavai.cz</a>

  • Result on the web

    <a href="https://fmk.sk/download/MI2019_AJ_final-1.pdf" target="_blank" >https://fmk.sk/download/MI2019_AJ_final-1.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Czech Green Consumer

  • Original language description

    Green behaviour, green challenges in everyday life, in demand green products, the tendency of green life to be an extensively discussed topic in recent years. This paper aims to describe the green behaviour of Czech consumers. Results of the primary research are presented in this paper. Green activities in the causality of incomes, economic activity and geographical locations were considered. Presented results point out the tendency of Czech consumers to behave ecologically and possible preferred groups of green consumers.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing Identity: Offline is the New Online

  • ISBN

    978-80-572-0038-3

  • ISSN

  • e-ISSN

  • Number of pages

    12

  • Pages from-to

    75-86

  • Publisher name

    Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, Slovakia

  • Place of publication

    Trnava, Slovakia

  • Event location

    Trnava, Slovakia

  • Event date

    Jan 1, 2019

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article