Czech Green Consumer
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00039185" target="_blank" >RIV/29142890:_____/19:00039185 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/MI2019_AJ_final-1.pdf" target="_blank" >https://fmk.sk/download/MI2019_AJ_final-1.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Czech Green Consumer
Original language description
Green behaviour, green challenges in everyday life, in demand green products, the tendency of green life to be an extensively discussed topic in recent years. This paper aims to describe the green behaviour of Czech consumers. Results of the primary research are presented in this paper. Green activities in the causality of incomes, economic activity and geographical locations were considered. Presented results point out the tendency of Czech consumers to behave ecologically and possible preferred groups of green consumers.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity: Offline is the New Online
ISBN
978-80-572-0038-3
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
75-86
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, Slovakia
Place of publication
Trnava, Slovakia
Event location
Trnava, Slovakia
Event date
Jan 1, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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