CSR in corona time

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00039188" target="_blank" >RIV/29142890:_____/20:00039188 - isvavai.cz</a>
Result on the web
<a href="https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss3.pdf" target="_blank" >https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss3.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
CSR in corona time
Original language description
The paper aims to present CSR activities in the Corona Time and internal stakeholders' perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO. How the business helped the society by CSR activities, and how the internal stakeholders perceive these activities. The description of the perception is based on the survey organized in May/ June 2020, immediately after the quarantine and reducing of emergency measure. The sense of the CSR activities is in their marketing communication, too. Therefore, the attention of researchers was focused on the effectiveness of the marketing communication to internal stakeholders.
Czech name
—
Czech description
—

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)