Perception and evaluation of corporate social responsibility activities from the perspective of end customers in Slovakia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F25%3A43910304" target="_blank" >RIV/60076658:12510/25:43910304 - isvavai.cz</a>

Result on the web

<a href="https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2025.150798?journalCode=ijstm" target="_blank" >https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2025.150798?journalCode=ijstm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1504/IJSTM.2025.150798" target="_blank" >10.1504/IJSTM.2025.150798</a>

Result language

angličtina

Original language name

Perception and evaluation of corporate social responsibility activities from the perspective of end customers in Slovakia

Original language description

The paper explores the perception and evaluation of CSR activities from the perspective of end customers in Slovakia. In an era where societal expectations of organisations extend beyond profitability, understanding how consumers perceive and assess CSR initiatives becomes crucial for organisations aiming to align their strategies with societal values. The aim of the paper is to identify the perception and evaluation of corporate social responsibility activities from the perspective of end customers based on primary marketing research. The results presented in the paper are based on primary, representative quantitative research, while within the qualitative research the main role is played by specific manifestations of socially responsible business in economic practice (analysing context and illustrates how consumers perceive these initiatives in real-life scenarios). The findings reveal the significance of CSR in shaping consumer perceptions, loyalty, and purchase intentions. The insights derived from this research contribute to the evolving discourse on CSR in a specific regional context, providing valuable guidance for businesses seeking to enhance their social responsibility practices and resonate with the values of their target market segment.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

International Journal of Services Technology and Management

ISSN

1460-6720

e-ISSN

1741-525X

Volume of the periodical

Volume 30

Issue of the periodical within the volume

Issue 4

Country of publishing house

GB - UNITED KINGDOM

Number of pages

19

Pages from-to

306-324

UT code for WoS article

001648039200003

EID of the result in the Scopus database

2-s2.0-105025896428