Corporate social responsibility activities as a way of creating value for consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905280" target="_blank" >RIV/60076658:12510/22:43905280 - isvavai.cz</a>
Result on the web
<a href="https://pjms.zim.pcz.pl/resources/html/article/details?id=233980" target="_blank" >https://pjms.zim.pcz.pl/resources/html/article/details?id=233980</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17512/pjms.2022.26.1.12" target="_blank" >10.17512/pjms.2022.26.1.12</a>
Alternative languages
Result language
angličtina
Original language name
Corporate social responsibility activities as a way of creating value for consumers
Original language description
The aim of this paper is to find out to what extent consumers perceive selected Corporate Social Responsibility (hereafter referred to as CSR) activities as valuable within the consumer electronics market, representing a competitive market environment. The importance of testing a set of CSR activities is supported by consumers’ tendency to reflect perceived value into their purchasing decisions. An online questionnaire survey was used to collect quantitative data (n = 2,000; quota sampling with respect to age groups was applied); data were subsequently analysed with regard to respondents’ gender and age through Pearson Chi-square test of independence. Our results show that consumers’ value perception is dependent on the case of CSR activities. This paper is a reaction to emphasize a need to understand consumer perception of CSR activities properly because it has the potential to influence the future company’s profitability.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Polish Journal of Management Studies
ISSN
2081-7452
e-ISSN
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Volume of the periodical
26
Issue of the periodical within the volume
1
Country of publishing house
PL - POLAND
Number of pages
13
Pages from-to
189-201
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85144999609