Do consumers recognise CSR activities?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904112" target="_blank" >RIV/60076658:12510/21:43904112 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/74" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/74</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Do consumers recognise CSR activities?
Original language description
Corporate Social Responsibility (CSR) has recently gained importance as a possible instrument for increasing the company’s competitiveness. This paper aims to find which specific activities are perceived as socially responsible and which activities are perceived as merely meeting legal requirements. An online questionnaire was used for data collection, where respondents were consumers from the Czech Republic, aged 18-44. The results show that consumers have insufficient knowledge about CSR – they are not able to reveal whether some activities are real evidence of CSR or only meeting legal requirements. An idea for future researchers into the cause of the insufficient CSR knowledge among consumers is another added value of this paper.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 15th International Scientific Conference INPROFORUM New trends and challenges in the management of organisations
ISBN
978-80-7394-863-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
154-159
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 4, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000835761600025

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