Impact of Corporate Social Responsibility of Department Stores on Customer Perception

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002770" target="_blank" >RIV/47813059:19520/14:#0002770 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Impact of Corporate Social Responsibility of Department Stores on Customer Perception
Original language description
This study intends to investigate whether corporate social responsibility (CSR) would positively influence the benefit and the value perceived by the consumer in the department stores offer in a context where the socially responsible company practices are used on a sample of department stores in the Czech Republic. The use of corporate social initiatives to influence consumers and differentiate product offering has become quite common. No longer can firms continue to act as independent entities regardless of the interest of the general public. We also examined forms of cooperation between the selected department stores and non-profit organizations. The aim of the research is to find out how to support non-profit organizations perceived by customers ofthe companies. This paper tries to find out the gap between the expectations and perceptions of the consumers about the department stores regarding their social responsibility and their cooperation with non-government organisations. This
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Crafting Global Competitive Economies 2020 Vision Strategic Planning and Smart Implementation
ISBN
978-0-9860419-3-8
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1688-1696
Publisher name
IBIMA
Place of publication
Neuvedeno
Event location
Milán
Event date
Nov 6, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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