Automotive configurator as a digital platform for product customization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00041362" target="_blank" >RIV/29142890:_____/20:00041362 - isvavai.cz</a>
Result on the web
<a href="http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-c6c116c5-a0e8-496d-84a3-0d36614c5039/c/76-86_Velinov_Beranek_Automotive_configurator_as_a_digital_platform.pdf" target="_blank" >http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-c6c116c5-a0e8-496d-84a3-0d36614c5039/c/76-86_Velinov_Beranek_Automotive_configurator_as_a_digital_platform.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15611/e21.2020.05" target="_blank" >10.15611/e21.2020.05</a>
Alternative languages
Result language
angličtina
Original language name
Automotive configurator as a digital platform for product customization
Original language description
The paper focuses on the characteristics of product sales and services online in the automotive business. The study sheds light on product customization and its effect in the eyes of customers, and examines modern tools in marketing communication such as online configurator, online product videos, tutorials for customers, and online chatbots as a possibility of creating a positive experience for different customers. The authors investigated the automotive configurators of two global car producers, Skoda Auto and Opel. Based on the research conducted as an experiment configuring a vehicle by respondents in the Czech Republic, the results show that from the customer’s point of view, the Skoda Auto configurator possesses more comprehensive characteristics in comparison to its competitor, Opel.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
EKONOMIA XXI WIEKU
ISSN
2449-9757
e-ISSN
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Volume of the periodical
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Issue of the periodical within the volume
23
Country of publishing house
PL - POLAND
Number of pages
11
Pages from-to
76-86
UT code for WoS article
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EID of the result in the Scopus database
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