Online Shopping, Services and Advertising in the Post-Covid Changes

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F22%3A00044285" target="_blank" >RIV/29142890:_____/22:00044285 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/metaverse-is-the-new-universe.pdf" target="_blank" >https://fmk.sk/download/metaverse-is-the-new-universe.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Online Shopping, Services and Advertising in the Post-Covid Changes
Original language description
Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.
Czech name
—
Czech description
—

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE
ISBN
978-80-572-0297-4
ISSN
—
e-ISSN
—
Number of pages
16
Pages from-to
494-509
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava, Slovakia
Event location
Trnava, Slovakia
Event date
Jan 1, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)