New trends in CRM: Call-centers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F09%3A00005327" target="_blank" >RIV/44555601:13510/09:00005327 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

New trends in CRM: Call-centers

Original language description

Customer relationship management is a comprehensive business and marketing strategy. This paper aims to show the most efficient ways of this strategy implementation in small and medium sized businesses. There is stressed a decision making on the forms ofsales forces, especially between dealers in the real market and telephone operators in a call-center. This paper deals with advantages and possibilities of both above mentioned forms of sales forces and most of the arguments are based on own search andassistance in implementation. Due to lower operating costs of call-centre in comparison with market dealer there are suggestions how to strengthen the role of the call-centers. This article should help to encourage small businesses to use the call-centreto be more efficient and to be more competitive without investing and taking a risk.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

New Economic Challenges

ISBN

978-80-210-4815-7

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

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Publisher name

Masarykova Univerzita

Place of publication

Brno

Event location

Brno

Event date

Jan 21, 2009

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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