Partial Marketing Strategies and their Practical Utilization in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F13%3A43919262" target="_blank" >RIV/49777513:23510/13:43919262 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Partial Marketing Strategies and their Practical Utilization in the Czech Republic
Original language description
The key topic of this paper are the partial marketing strategies and their practical utilization in the Czech Republic. At this time of globalisation and common changes the environment plays more and more important role for strategic and marketing business management. The businesses are forced to fight for the customers and adjust to the ever-changing needs of the market. The paper is divided into several parts. Primarily, the key terms will be defined. The largest part will deal with marketing strategies. In this paper, the focus will be on using of partial marketing strategies, especially Ansoff Strategy, generic strategies by Porter, and market-share strategies by Kotler. Each of these groups of strategies will be explained on a particular example from business practice in the Czech Republic.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Recent Researches in Applied Economics & Management. Business Administration and Financial Management - Volume 1
ISBN
978-960-474-323-0
ISSN
2227-460X
e-ISSN
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Number of pages
6
Pages from-to
78-83
Publisher name
WSEAS Press
Place of publication
Athens
Event location
Chania, Greece
Event date
Aug 27, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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