Activities of Retail Units as an Element of Business Model Creation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897879" target="_blank" >RIV/44555601:13510/23:43897879 - isvavai.cz</a>
Result on the web
<a href="https://pjms.zim.pcz.pl/resources/html/article/details?id=611213" target="_blank" >https://pjms.zim.pcz.pl/resources/html/article/details?id=611213</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17512/pjms.2023.27.1.08" target="_blank" >10.17512/pjms.2023.27.1.08</a>
Alternative languages
Result language
angličtina
Original language name
Activities of Retail Units as an Element of Business Model Creation
Original language description
Changes in the social paradigm, technological and digital trends, as well as the negative impacts of the macro environment are also reflected in changes in retail business models, which are becoming a multi-channel means of value creation. The aim of the present paper is to identify and examine the implementation of selected retail activities as a value carrier for retail establishment model identification, and subsequent segmentation and profiling of retail establishments. The paper is supported by primary research on a sample of 246 retail outlet managers using inquiry (semi-structured interviews) in Bratislava. The collected data were processed using descriptive and inductive statistics as well as higher statistical methods (EFA, CA). The results suggest five key areas in business model design, namely supply chain; online or digital world; communication and price; geo-marketing and customer satisfaction. Based on the above factors, three homogeneous groups of retail outlets can be identified.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Polish Journal of Management Studies
ISSN
2081-7452
e-ISSN
2081-7452
Volume of the periodical
27
Issue of the periodical within the volume
1
Country of publishing house
PL - POLAND
Number of pages
15
Pages from-to
133-147
UT code for WoS article
001071275900003
EID of the result in the Scopus database
2-s2.0-85162818488