Conceptual models of customer value: implication for clothing retailing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F09%3A%230000164" target="_blank" >RIV/46747885:24310/09:#0000164 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Conceptual models of customer value: implication for clothing retailing
Original language description
The paper discusses various conceptual models of customer value found in the literature. It presents findings of the research focused on the concept of customer value, its attributes in clothing retailing. Customer value was defined and measured in termsof get (benefits) and give (sacrifice) components. Factor analysis was used to identify the main elements of customer value in clothing retailing. Five components were extracted for benefit attributes of customer value (psychological aspects, physical appearance of merchandise, quality of merchandise and shopping, environment and communication, personnel) three components (price and discounts, shopping incentives, effort made when shopping) were extracted for sacrifice attributes of customer value.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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