Czech Republic Corporate Identity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F09%3A%230000177" target="_blank" >RIV/46747885:24310/09:#0000177 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Czech Republic Corporate Identity
Original language description
The paper is about the corporate identity development of the Czech Republic and is also focused on the country´s image -- its brand, value and brand significancy. Because it is by means of the brand that countries attract potential investors, turists, students and other target groups. Corporate identity represents the corporate presentation through its invididual components, departs from the complex corporate strategy, covers the corporate history, philosophy and vision, inner and outer corporate surroundings, and represents its ethical values. Corporate identity is created by corporate design, corporate communication, corporate culture, product or service. The unified visual style is demonstrated using the example of the Czech Republic, and above allthe paper deals with the effort of the unified national presentation (Czech ministries, the CzechTourism, CzechTrade, and CzechInvest agencies) and the ensuing unified communication with foreign countries.
Czech name
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Czech description
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Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 9th International Conference Liberec Economic Forum 2009
ISBN
9788073725235
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
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Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Jan 1, 2009
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000272657000047

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