Personnel Marketing as a Means of Recruiting Qualified Employees

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004759" target="_blank" >RIV/46747885:24310/17:00004759 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Personnel Marketing as a Means of Recruiting Qualified Employees
Original language description
The article focuses on an issue of a qualified labour shortage which the manufacturing company EWM HIGHTEC WELDING s.r.o. faces. The company has been dealing with the shortage of qualified university graduates for a long time. This may lead to a loss of a competitive advantage of the company in the future. The aim is to make recommendations by collecting primary and secondary data. . The recommendations are boosted by the newest findings in the personnel marketing area that considers an employee as a customer and uses marketing principles in the human resources area.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2017
ISBN
978-3-86367-051-1
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
101-108
Publisher name
Verlag der GUC
Place of publication
Chemnitz
Event location
Plzeň
Event date
Jan 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000426794300011

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