Marketingová komunikace, známost a image fakulty

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005704" target="_blank" >RIV/46747885:24310/18:00005704 - isvavai.cz</a>
Result on the web
<a href="http://www.emijournal.cz/" target="_blank" >http://www.emijournal.cz/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketingová komunikace, známost a image fakulty
Original language description
The article discusses selected problems of the image of the university based on a brief outline of the current state of knowledge of the studied subject and primary research. The author defines the concept of image, the specifics of the university image and the methods of measuring its image. The article presents an image analysis method using the research of awareness of the Faculty of Economics of the Technical University of Liberec with the general public of the Liberec region and research of the public's attitude towards this faculty. The author presents the results of the research that was carried out in 2007 and 2017 and reflects on all aspects that affect the faculty image. The results of the two questionnaire surveys carried out over a period of ten years were analyzed, compared and evaluated in terms of the effectiveness of the faculty communication.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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