Impacts of Online Advertising on Business Performance
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006689" target="_blank" >RIV/46747885:24310/19:00006689 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8" target="_blank" >http://dx.doi.org/10.4018/978-1-7998-1618-8</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8" target="_blank" >10.4018/978-1-7998-1618-8</a>
Alternative languages
Result language
angličtina
Original language name
Impacts of Online Advertising on Business Performance
Original language description
Creating a brand`s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
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OECD FORD branch
50603 - Organisation theory
Result continuities
Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-1-79981-618-8
Number of pages
262
Publisher name
IGI Global
Place of publication
Pennsylvania, USA
UT code for WoS book
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