The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F22%3A00008990" target="_blank" >RIV/46747885:24310/22:00008990 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.4018/978-1-7998-8294-7.ch005" target="_blank" >http://dx.doi.org/10.4018/978-1-7998-8294-7.ch005</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-7998-8294-7.ch005" target="_blank" >10.4018/978-1-7998-8294-7.ch005</a>
Alternative languages
Result language
angličtina
Original language name
The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game
Original language description
The global pandemic of Covid-19 pushed the technological barriers and forced both retailers and potential customers to seek new ways of mutual interaction. Even though considered as mostly exclusive to the gaming industry, virtual reality has been gaining more interest outside its original niche. However, it is not clear, how this new technology is going to be accepted by average customers in e-retail. This chapter focuses on defining the concept of virtual reality and providing an overview of aspects associated with virtual immersion. Further, the effects of virtual immersion are examined on a group of university students and put in a perspective with their intention to use this technology for shopping purposes in the future. The main emphasis is put on the comparison of hedonic and utilitarian factors of virtual reality adoption in e-retail.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19
ISBN
978-1-79988-294-7
Number of pages of the result
26
Pages from-to
92-117
Number of pages of the book
275
Publisher name
IGI Global
Place of publication
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UT code for WoS chapter
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