Attitudes of manufacturers toward the value attributes of regional product brands

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F24%3A00012466" target="_blank" >RIV/46747885:24310/24:00012466 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/001/2024-5-025" target="_blank" >10.15240/tul/001/2024-5-025</a>

Result language

angličtina

Original language name

Attitudes of manufacturers toward the value attributes of regional product brands

Original language description

The increasing consumption of regional products is pivotal in fostering regional development, a phenomenon analyzed in various academic discourses. This article aims to contribute to the existing knowledge base by exploring the attributes of regional brands of products, specifically from the perspective of regional producers (regional brand of product holders). Unfortunately, this topic remains underexplored within academia, resulting in the need for an in-depth investigation. The article undertook a comprehensive analysis of articles in reputable databases such as Web of Science and Scopus, focusing on brand, brand equity, and regional product brands to address this research gap. The primary objective of this article is to describe the attitudes of regional brand producers towards attributes of brand equity in the case of regional brand products. The paper also presents the outcomes of quantitative marketing research. The research employed the Computer-Assisted Web Interviewing (CAWI) method, collecting data between November and December 2023. The presented research is based on a substantial sample of 101 respondents from the Czech Republic. The statistical software IBM SPS Statistics and XLSTAT program were subsequently used for data calculation and presentation. Semantic differential, descriptive statistics, and hierarchical cluster analysis were applied to the data analysis. It was found that some groups of regional producers have similar attitudes toward the attributes of regional product brands. All results and findings are then discussed. Exploration advances the understanding of regional product brands‘ dynamics and provides a valuable foundation for future research in this field.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

E a M: Ekonomie a Management

ISSN

1212-3609

e-ISSN

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Volume of the periodical

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Issue of the periodical within the volume

X

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

15

Pages from-to

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UT code for WoS article

001339435600001

EID of the result in the Scopus database

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