Influence of travel application usage on tourist online shopping appraisal

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F24%3A00012505" target="_blank" >RIV/46747885:24310/24:00012505 - isvavai.cz</a>

Result on the web

<a href="https://systems.enpress-publisher.com/index.php/jipd/article/view/4622" target="_blank" >https://systems.enpress-publisher.com/index.php/jipd/article/view/4622</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24294/jipd.v8i7.4622" target="_blank" >10.24294/jipd.v8i7.4622</a>

Result language

angličtina

Original language name

Influence of travel application usage on tourist online shopping appraisal

Original language description

This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled noteworthy insights into user behavior within travel applications. It is evident that the inclination to engage with the system has a substantial and positive impact on users’ purchase intentions. Moreover, the motivation behind users’ system usage has a direct bearing on their purchase intentions, primarily mediated by the enjoyment derived from the overall experience. This research underscores the pivotal role played by travel applications in the contemporary travel industry landscape. As travelers increasingly rely on digital platforms to plan their trips and make informed choices, understanding the intricate dynamics of user engagement, motivation, and subsequent purchasing decisions within these applications is paramount. This deeper comprehension not only sheds light on consumer behavior but also empowers businesses to tailor their offerings and enhance user experiences, thereby solidifying the indispensable position of travel applications in the ever-evolving travel sector.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50900 - Other social sciences

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Infrastructure, Policy and Development

ISSN

2572-7931

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

7

Country of publishing house

US - UNITED STATES

Number of pages

17

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85201532314