Ethical aspects of modern marketing communication on the Internet

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F07%3A%230000392" target="_blank" >RIV/47813059:19520/07:#0000392 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Ethical aspects of modern marketing communication on the Internet
Original language description
etailed knowledge of the customer is crucial for modern marketing communication. This knowledge is made necessary by the changes of consumer markets, especially by an ever-increasing competition, fast pace of innovation and a shift of power towards the consumer. One of the ways to get to know the customers is their surveillance. In addition to that, people increasingly do their personal, business and citizen activities over the Internet. With its growing penetration also rises an interest among advertisers. Moreover, Internet also gives the businesses an opportunity to gather and analyse vast amounts of data about its potential and current customers. This omnipresent surveillance bears questions whether individual's freedoms such as privacy are not invaded. This issue is discussed on the example of modern, multinational company Google and its products.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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