The Fundamentals of a Prosperous E-shop in Connection to Search Engine Optimization

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F10%3A%230000465" target="_blank" >RIV/47813059:19520/10:#0000465 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Fundamentals of a Prosperous E-shop in Connection to Search Engine Optimization

Original language description

There are millions of e-shop web pages on the internet. If we want e-shop to be successful, it has to be seen in one of the first positions on the internet search engines. This can be achieved with the support of search engine optimization (SEO). The principal aim of every shop is to obtain many customers. Research results show a dependence between the presentation of web sites in one of the first positions on the internet search engine and the count of conversions from users to customers. The principleaim of this article is the endeavor to confront the most often used internet search engines in the Czech Republic in connection to the searching of e-shop web sites.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

IN - Informatics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

E + M Ekonomika a management

ISSN

1212-3609

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

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UT code for WoS article

673DF

EID of the result in the Scopus database

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