Website Assessment in E-Commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001996" target="_blank" >RIV/47813059:19520/12:#0001996 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Website Assessment in E-Commerce
Original language description
In the paper, the authors are engaged in the basic communication interface of e-commerce systems, which are e-shop web sites. There is presented the need for presentation of information on Internet as a part of business marketing strategy. The main attention is paid to the commercial sector, but these issues can be topical also in the non-commercial sphere. In this context, the corporate social responsibility, which can be used to gain a competitive advantage in the market, is mentioned. The key area tosupport the success of all types of web sites is the issue of their accessibility. The paper presents monitoring and evaluating the accessibility of selected group of e-shop web sites using selected methods. The evaluation was conducted in accordance with the recommendations of Web Content Accessibility Guidelines and conditions arising from search engine optimization.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
ICT for Competitiveness 2012
ISBN
978-80-7248-731-8
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
276-283
Publisher name
Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Place of publication
Karviná
Event location
Petrovice u Karviné
Event date
Jan 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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